Exams:
the second term media portfolio is included in the oral exam only – the first term media portfolio is no longer included, except for the remaining 3 personal articles to hand in.
The power of STORYTELLING:
Multimedia source (webpage)

Process the information in the following webpage (text and hyperlinks one level deep) – draw a diagramme of their contents

– be ready to either explain their contents or use them to broaden your understanding of marketing communication.

Video portfolio

Watch these videos – draw a diagramme of their contents – be ready to either explain their contents or use them to broaden your understanding of marketing communication

this video portfolio is now complete with five items — plan your work accordingly

The real madmen and women of Madison Avenue: Roy Eaton, Jerry Della Femina, Paula Green, George Lois, and other creative giants recount the history of the advertising industry through unforgettable stories and campaigns. During the 1960s, a creative revolution took over the world of American advertising, ushering in an era of iconic ads such as Doyle Dane Bernbach’s “Think Small” ad for Volkswagen. Hear about this exciting period from real-life Don Drapers and Peggy Olsons. In case you experience difficulties watching the whole video, here is another link to the complete file. Let me know in case of problem.

Thomas Kolster about his latest book #Goodvertising on Belgian RTBF: Thomas delivers a rallying cry to change advertising as we know it – but maybe we’re too lazy to do anything about it?

How economic inequality harms societies by Richard Wilkinson, author of “The Spirit Level”: We feel instinctively that societies with huge income gaps are somehow going wrong. Richard Wilkinson charts the hard data on economic inequality, and shows what gets worse when rich and poor are too far apart: real effects on health, lifespan, even such basic values as trust.

How advertiers read our minds: The data we generate online has spawned a complex new ecosystem of firms tracking, interpreting and selling our data to advertisers. This raises privacy concerns for consumers who have started adopting adblockers, impacting the whole system.

Nudge theory: Bringing about change in people’s behaviours and improving the world by integrating the insights from behavioural economics!

Press file

Read this file – draw a diagramme of the contents – be ready either to explain their contents or use them to broaden your understanding of marketing communication

this press file is now complete with four items — plan your work accordingly

1. “The Long Tail”: only up to page 13 of the document below.

2. Top 10 Global Consumer Trends for 2018 - select 3 trends among the 10 to prepare the exam
3. Oh, Sweet Memories: retromarketing - prepare the whole chapter
4. Think of Me as Evil? Opening the ethical debate in advertising - prepare the selection below