Exams:the second term media portfolio is included in the oral exam only – the first term media portfolio is no longer included, except for the remaining 3 personal articles to hand in.
The power of STORYTELLING:
Multimedia source (webpage)
Process the information in the following webpage (text and hyperlinks one level deep) – draw a diagramme of their contents
– be ready to either explain their contents or use them to broaden your understanding of marketing communication.
Watch these videos – draw a diagramme of their contents – be ready to either explain their contents or use them to broaden your understanding of marketing communication
– this video portfolio is not yet complete – however, do start working on it now or very soon
The real madmen and women of Madison Avenue:
Roy Eaton, Jerry Della Femina, Paula Green, George Lois, and other creative giants recount the history of the advertising industry through unforgettable stories and campaigns. During the 1960s, a creative revolution took over the world of American advertising, ushering in an era of iconic ads such as Doyle Dane Bernbach’s “Think Small” ad for Volkswagen. Hear about this exciting period from real-life Don Drapers and Peggy Olsons.
Read this file – draw a diagramme of the contents – be ready either to explain their contents or use them to broaden your understanding of marketing communication
this press file is not yet complete
1. “The Long Tail”: only up to page 13 of the document below.