Pay attention: The venue of the oral exam this week is my office: Etuve 401
Personal article selection

“Among the numerous articles you’re going to read this year (aren’t you?) for your own pleasure and information in the British and American press, you’ll select 6 articles in all, to be copied and handed in, together with a diagram for each text (not a summary!) And a front page providing your name, group and the correct bibliographical information for your texts (see the school manual if necessary). The subject is left to your choice, as long as you can explain any relation with marketing communication. The length is at least two full A4 sheets in normal font size and spacing, providing sufficient information for you to develop an interesting answer on the oral exam. Keep a copy for your own use! These texts are included in your preparation of the oral exam.”

Deadline: 3 texts by November 27, 2017 – 3 more texts by March 26, 2018

Evaluation: these six articles are part of the final oral exam (in June) only, even the text to hand in in November>

Possible sources for articles – just a few suggestions among many possibilities

Media portfolio first term – Instructions sheet
Here is an example of how deep your reading and notes should be - and what you must be able to explain in a communicative way .

ZAG by Marty Neumeier- Audiobook – use the control bar below to listen to the whole book – do this progressively, making notes prefereably as a diagramme – Written test

The Power of Habit by Charles Duhigg – chapter 2- oral test

To Sell is Human by Daniel H. Pink – chapter 6 – oral test

The Paradox of Choice by Barry Schwartz – Prologue & chapter 3 – oral test

Hooked by Nir Eyal – Intro & chapter 2 – oral test

Contrary to what some of you have mailed me, the pages below correspond correctly to Intro + chapter 2 - the first page of chapter 1 may have mislead you, and the fact that the first page of chapter 2 is missing. If you want it, you can find it here: missing first page of chapter 2

Grapevine by Dave Balter – chapters 1 & 2 – oral test

Buyology: How everything we believe about why we buy is wrong by Martin Lindstrom – oral (intro + ch 1, 4, 8) / written (ch 7)

Brandwashed: Tricks companies use to manupulate our minds and persuade us to buy by Martin Lindstrom – chapter 9 – oral test

Contagious by Jonah Berger – Introduction – oral test