Personal article selection

“Among the numerous articles you’re going to read this year (aren’t you?) for your own pleasure and information in the British and American press, you’ll select 6 articles in all, to be copied and handed in, together with a diagram for each text (not a summary!) And a front page providing your name, group and the correct bibliographical information for your texts (see the school manual if necessary). The subject is left to your choice, as long as you can explain any relation with marketing communication. The length is at least two full A4 sheets in normal font size and spacing, providing sufficient information for you to develop an interesting answer on the oral exam. Keep a copy for your own use! These texts are included in your preparation of the oral exam.”

Deadline: 3 texts by November 27, 2017 – 3 more texts by March 26, 2018

Evaluation: these six articles are part of the final oral exam (in June) only, even the text to hand in in November>

Possible sources for articles – just a few suggestions among many possibilities

Media portfolio first term – Instructions sheet

ZAG by Marty Neumeier- Audiobook – use the control bar below to listen to the whole book – do this progressively, making notes prefereably as a diagramme – Written test


The Power of Habit by Charles Duhigg – chapter 2- oral test

To Sell is Human by Daniel H. Pink – chapter 6 – oral test


The Paradox of Choice by Barry Schwartz – Prologue & chapter 3 – oral test


Hooked by Nir Eyal – Intro & chapter 2 – oral test


Grapevine by Dave Balter – chapters 1 & 2 – oral test


Buyology: How everything we believe about why we buy is wrong by Martin Lindstrom – oral (intro + ch 1, 4, 8) / written (ch 7)


Brandwashed: Tricks companies use to manupulate our minds and persuade us to buy by Martin Lindstrom – chapter 9 – oral test


Contagious by Jonah Berger – Introduction – oral test