Here is the correction of some exercises you have prepared, which have not been corrected in class.
Coca-Cola ad its advertising (at the back of the “Brand Stretching” doc) – pay attention to the correct form of these verbs:
- running
- to make
- building
- transforming
- setting up
- to bring
- to reflect
- Creating
- deciding
- to appear
- launching
- changing (not “tried to change”, which means “make an effort to change” – here the meaning is “experiment)
- returning
- drinking
- to expand
Advertising jargon (second activity in the very first handout):
Across:
1. publicity 3. direct-mail 6. body-copy 7. copy 8. account 13. artwork 15. client 16 below-the-line 17. soft-sell 19. sponshorship 20. audience 21. competitor 22. hard-sell 23. consumer
Down:
2. commercial 4. above-the-line 5. word-of-mouth 9. outdoor 10. target 11. copywriter 12. campaign 13. advertising 14. billboard 18. budget
Presentations – vocabulary basics:
A.
- pointer
- overhead projector – beamer
- slide projector
- handout
- felt pen
- screen
- pie chart
- graph
- bar chart
- podium – lectern
- notes
- microphone
- curtain
- flip chart
B.
- May I begin
- at shuch short notice (= à si brève échéance, si peu à l’avance)
- As you know
- purpose
- up to date
- First of all
- Next
- Finally
- priorities
- draw your attention
- As far as … is/are concerned (= en ce qui concerne)
- as a whole
- On the contrary
- On the other hand
- In other words
- to sum up