Here is the correction of some exercises you have prepared, which have not been corrected in class.

Coca-Cola ad its advertising (at the back of the “Brand Stretching” doc) – pay attention to the correct form of these verbs:

1. running
2. to make
3. building
4. transforming
5. setting up
6. to bring
7. to reflect
8. Creating
9. deciding
10. to appear
11. launching
12. changing (not “tried to change”, which means “make an effort to change” – here the meaning is “experiment)
13. returning
14. drinking
15. to expand

Advertising jargon (second activity in the very first handout):

Across:

1. publicity 3. direct-mail 6. body-copy 7. copy 8. account 13. artwork 15. client 16 below-the-line 17. soft-sell 19. sponshorship 20. audience 21. competitor 22. hard-sell 23. consumer

Down:

2. commercial 4. above-the-line 5. word-of-mouth 9. outdoor 10. target 11. copywriter 12. campaign 13. advertising 14. billboard 18. budget

Presentations – vocabulary basics:

A.

1. pointer
2. overhead projector – beamer
3. slide projector
4. handout
5. felt pen
6. screen
7. pie chart
8. graph
9. bar chart
10. podium – lectern
11. notes
12. microphone
13. curtain
14. flip chart

B.

1. May I begin
2. at shuch short notice (= à si brève échéance, si peu à l’avance)
3. As you know
4. purpose
5. up to date
6. First of all
7. Next
8. Finally
9. priorities
10. draw your attention
11. As far as … is/are concerned (= en ce qui concerne)
12. as a whole
13. On the contrary
14. On the other hand
15. In other words
16. to sum up