There are too many concurrents who are very active in this market. Need help?
He also studied in IHECS when my sister was here. Need help?
For a company it is important to make advertising like that. Need help?
For those who cannot read the book, there is a good resumé. Need help?
All these difficulties are due to the economical system. Need help?
I don't think all surfers understand all what they see.
According to him, the base of management is trust.
They intended to show that at the TV. Need help?
Of course there is always exceptions to that. Need help?
Such an activity is not rentable enough for the agency.
He works as copywriter with Ogilvy Direct.
There is so many products that customers no longer know what to choose. Need help?
They offer a good quality/price relationship in all their shops.
Very few people pay attention of that. Why should they? Need help?
The book is about to get the best effect at the lowest cost. Need help?
It englobes everything you need to know about buzz in one single book.
The author suggests positioning the product on a completely different way. Need help?
You mustn't read the whole book, as it is made up of chapters about different topics. Need help?
You mustn't create anything, as other people do it for you! Need help?
To be a good listener you first must to be a good listener. Need help?
I was attracting by the cover of the book: very flashy, colourful. Need help?
He saysit is important to not make a decision too early. Need help?
It is obvious the art plays an important role in the advertising. Need help?
It is a very innovative way to make advertising. Need help?
They use many different methods to don't reach the same targets. Need help?
There is also a chapter who deals with advertising in China. Need help?
He is working in marketing communication since the 90s. Need help?
The book stresses the importance of presenting correctly your ideas. Need help?
The author gives a lot of advices on how to do this successfully. Need help?
The next chapter discusses very completely the advantages of the method. Need help?