| Short and memorable enough to be converted into a Twitter hashtag, possibly to the point of being dumbed-down or overly simplified. |
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| A person who boosts his ego by searching for his own name on Google and other search engines. |
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| A man who dedicates a great deal of time and money to his appearance. |
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| A Web-based computer game that incorporates advertising messages and images. |
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| An advertisement that runs vertically down the side of a Web page. |
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| The attempt to make something that is traditionally masculine more interesting or appealing to women by associating it with stereotypically feminine traits or ideas. |
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| A person who investigates cutting-edge trends, fashions, and ideas and sells them as market research to companies so they can incorporate them into their latest products. |
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| A product catalogue designed to resemble a magazine. |
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| A marketing strategy that attempts to create social groups or communities that are centered around a product or service. |
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| The promotion of a service or product by using existing customers to pass along a marketing pitch to friends, family, and colleagues. |
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| The massive marketing and product tie-ins that accompany blockbuster movies such as Batman and Toy Story. |
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| Describes something that has a physical presence in the real world, as opposed to a virtual presence in the online world. |
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| An advertisement with an anti-marketing message. |
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| A direct marketing strategy that involves sending out a number of promotional pieces over a period of time to a subset of sales leads. |
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| Advertisements posted on telephone poles, traffic lights, and other public areas. |
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| A marketing campaign that uses non-mainstream tactics and locations, often in defiance of local laws or statutes. |
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| A sequence of events experienced by an overly-hyped product or technology, including a peak of unrealistic expectations followed by a valley of disappointment when those expectations aren't met. |
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| A type of downward brand extension, it refers to prestigious products designed to be sold to the masses. |
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| The brand landscape; the expanse of brands and brand-related items within a culture or market. |
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| Advertising strategy that appeals to the audience by engaging them using entertaining mediums, such as songs, movies, television, games, ... |
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| The defacement of public buildings and spaces by corporate ads, logos, and other forms of branding. |
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| A store that sells only a single brand of goods. |
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| A list disguised as an article… or is it an article disguised as a list? Either way, it’s a common feature in online magazines and blogs, with the added benefit of attention-grabbing headlines (Top 10 Reasons To Do X, Y, and Z) and are easy to write. |
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| The brand landscape; the expanse of brands and brand-related items within a culture or market. |
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| The use of a corporation’s Twitter hashtag to bash the company’s products. |
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| An advertisement designed to resemble editorial content. |
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| A business strategy in which a company combines online ecommerce with traditional retail outlets. |
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