Match each pair, and then click the Check button.

un titre accrocheur	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
achat d'espace	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
affichage routier	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
culture d'entreprise	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
connaissance de la marque	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
un budget alloué	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
une alliance de marques	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
publicité douce	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
un produit de faible implication	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
le tirage (d'un journal / magazine)	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
des chiffres d'audience, l'audimat	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
un taux de mémorisation	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
l'ensemble de la cible	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
un support publicitaire	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
une action de mailing, un publipostage	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
un mailing (1 lettre ds une action de publipostage)	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
la publicité ciblée	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
le coeur de cible	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
la cible principale	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
la cible secondaire	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
un account	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
un A.D.	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card
la carte des tarifs medias	??? the key target soft-sell advertising the supporting target; the secondary target an eyecatching headline audience ratings corporate culture the primary target an allocated budget the overall target a mailshot a recall rate an account person/man/woman/director space buying an art director circulation figures brand awareness roadside advertising a low-involvement product, riskless product a (mass) mailing co-branding, a brand tie-up an advertising medium/vehicle/outlet targetet advertising the rate card